Why Yellow is the Heart of Our Rebrand
As part of our new venture, we’re embracing a new color palette that defines the new “us”. They’re colors that fill us with excitement and motivation. They speak to who we are and who we want to become. They inspire us to create and to share our love of crafting and coloring with YOU!
The first in our new set of signature colors is a bright, citrusy yellow with just a hint of green undertone. It’s the color of sunshine, of tropical drinks, of blossoming daffodils, or the center of a daisy. This is the color of squeals of delight, of a burst of energy, of warmth and laughter and silliness. It’s the color of summer, of bees and fireflies and lemonade. It’s fresh, youthful, and vibrant, and we hope it inspires you as much as it has inspired us!