Why Yellow is the Heart of Our Rebrand


Slices of lemon

In case you hadn’t yet heard, we launched our new evolution, Craft and Color Co, last week!  We’re expanding how we bring community and connection to your world, by thinking beyond the campus.

Glass cup of tea with pink and yellow flowers in it

As part of our new venture, we’re embracing a new color palette that defines the new “us”.  They’re colors that fill us with excitement and motivation.  They speak to who we are and who we want to become.  They inspire us to create and to share our love of crafting and coloring with YOU!

Young girl with red braided hair, wearing dress with coral and pick flowers, standing in front of tall shrub with dots of sunlight shining through.

The first in our new set of signature colors is a bright, citrusy yellow with just a hint of green undertone.  It’s the color of sunshine, of tropical drinks, of blossoming daffodils, or the center of a daisy.  This is the color of squeals of delight, of a burst of energy, of warmth and laughter and silliness.  It’s the color of summer, of bees and fireflies and lemonade.

It’s fresh, youthful, and vibrant, and we hope it inspires you as much as it has inspired us! Join our mailing list for printable coloring pages, exclusive discount codes, and preview access to our newest products!


Log with yellow-centered daisies and purple flowers

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