Why Magenta is the Energy Behind our Rebrand

In case you hadn’t yet heard, we launched our new evolution, Craft and Color Co, last week!  We’re expanding how we bring community and connection to your world, by thinking beyond the campus.

As part of our new venture, we’re embracing a new color palette that defines the new “us”.  They’re colors that fill us with excitement and motivation.  They speak to who we are and who we want to become.  They inspire us to create and to share our love of crafting and coloring with YOU!

Magenta zinnia

A vibrant and energetic addition to our new color collection, magenta is a bright, rosy, vivid pink that makes us think of summer and girl power! Magenta is fun-filled and flirty, feminine and free. Magenta is playful, sassy and strong. It will always be noticed and is ready to take center stage. Magenta is the color of candy and flowers, of Valentine’s Day and date nights. Magenta is undeniably powerful, feisty, and inspiring.

We’re totally smitten with magenta, and we hope you love the energy is brings to our new color palette! Join our mailing list for printable coloring pages, exclusive discount codes, and preview access to our newest products!

Magenta and other colors of confetti above a crowd of people at night

Fox with pink tongue licking its nose and peeking out of hole

Magenta flower-shaped tea lights

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